Baiteze
Baiteze Placement journal
The Baiteze squad is a Hackney and Leyton Football League team. Baiteze creates videos with influencers and musicians, as well as uploading their football matches to YouTube.
Day 1
I was introduced to the Social media team as well as the marketing team on my first day at Baiteze. I was then briefed on my responsibilities as a social media content manager and given examples of the type of content I would be expected to post.
Day 2 & 3
I had to use Photoshop to create the thumbnail for their most recent YouTube video, which they had recently recorded. I then posted snippets from the match to their social media accounts to keep their fans interested.
Day 4
Using a Canon 5D, I had to take several pictures of Baiteze new signing "Adeyinka Cole." I had no prior experience with this camera, but with the aid of the production team, I was able to achieve excellent results. I then added text to the picture in Photoshop and shared it through all social media channels to inform our fans about the new signing.
Day 5
New Balance, the club's main sponsor, sent the club some unreleased football boots. My job was to take high-quality photos of the players wearing their football boots and to advertise the two new colorways on Baiteze's social media channels. On Instagram, I created polls asking their followers the new football boot they preferred.
Day 6
I needed to create content for the Baiteze YouTube channel. I decided to make a video about Theo Ola, one of the club's founders and a fan favourite, after receiving comments and direct messages from the fans. The video has now received over 26 thousand views.
Day 7
A meeting with the production team and the social media marketing team has been scheduled for me. My boss told us that we needed to come up with a series for our audiences that could be about something, not just football. I developed a social media strategy and generated potential ideas for this series.
Day 8 & 9
I was assigned the task of conducting research and gathering ideas from other YouTube channels and television shows. I found a challenge , the "Cop Or Drop" challenge is a common trend on YouTube. Drop means they don't want the item and cop means they want to get it.
Day 10
Today was my last day on the job. I had to pitch my boss on a new series we'll be releasing on YouTube. My plan was to host a series in which we invite members of the Baiteze squad to be interviewed and asked if they would cop or drop a product. My boss was fascinated by the concept and immediately set about putting the pieces in place to make the series a reality.
